Create and design a unique brand for an inhouse medical course that specialises in getting new drugs out into market. The course will focus on three key areas that will help you understand customers, payers and prescribers.
Value Interactions was a course unlike any other. Its an off the shelf, tailor made course that trains medical reps to get specialist products out into market.
Because of this we had to make something special, like really special. As Art Director I created an initial look and feel that incorporated a commissioned photoshoot. Based on this initial look, and with the photographs we had just commissioned, Mango co-ordinated a team of internal designers to then create the supporting assets.