the brief

Find a way to encourage people to share experiences from their stay at one of the many Dorchester hotels around the world.


Collaborating with WSJ again, we wanted to find a solution that took people's personal experiences but placed them onto one central point where that everyone could access. Using the hashtag #DCMoments, we produced a page on WSJ where Instagram images could filter to. On the reverse of these images were the comments that people had written. This created not only excellent exposure for the hotels, but also made people aware of other hotels within the collection.


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